The link back to the cart was halfway down the email.
The cart emails were written for people who still needed convincing. But these people had already decided to buy. We linked “your cart” in the very first sentence and trimmed the rest.
The money you're after is usually already sitting inside the email and sales systems you have. In fifteen minutes, we'll figure out where yours is.
Each one started with someone asking for something specific. The money was usually sitting right next to it.
The cart emails were written for people who still needed convincing. But these people had already decided to buy. We linked “your cart” in the very first sentence and trimmed the rest.
It was being folded into a bigger flagship course and would simply have stopped selling. Instead, we gave the list one last chance to buy it at the old price.
Everyone applying to a $9,000 program recorded a 15 to 20 minute video interview, and the follow-up emails ignored all of it. Now those transcripts shape every follow-up, so each applicant hears back about their own goals, in their own words. The program already closed 20–25% with generic emails, so it's early days on the results.
You'll probably call about something specific, like automation or segmentation. Good. That's where we start, and I'll look at the whole picture while I'm in there.
A Conversion Accelerator Call. Bring your questions and leave with answers, a recording and clear next steps.
One specific problem with a clear deliverable. I find it, fix it, and hand it back working.
I stay on, own the numbers alongside you, and keep improving things month after month.
I price on return. The target is ten times your fee back.
In March, we ran a very successful flash sale that netted well in the 5-figures in just one week for a $20 product. Subscribers on our list who purchased that were engaged with the nurture sequence converted at 15% vs 4% who were cold from Facebook Ads.Ian McIntoshGuitar Institute
Long overdue, my friend … In the process of lifting our quarterly inbound leads 780.5%, @rezzz was @CommnThreadCo sixth man — our secret weapon. And that doesn’t even include the ~10k general list growth. To say he’s a phenomenal email marketer would be a travesty.Aaron OrendorffCommon Thread Collective
Over 2 years working with Jason, and as a result of smart automation and engaging our subscribers, we've grown the business, hitting goals and launching into a brand new membership program.Ashley Koff, RDThe Better Nutrition Program
Jason helped me organize both of my email lists. One for Copyblogger and one for TimStodz.com. My automations are flawless, my list automatically unsubscribes cold subscribers, and my sales went up. Jason is the best in the business.Tim StoddartCopyblogger Media
Cause I trusted you and wanted it “Done Right.” There's an opportunity cost to hire anyone except the best and you're the best person to help with Email strategy and Kit that I know.Ahmad Kananilookerstudiomasterclass.com
People usually call me about one thing: automate this, segment that. I'm happy to do it. Before I build anything, though, I get into your platforms and read what's actually there, because that's usually where the money is.
I'll explain what I find in plain English, start with whatever pays off first, and tell you straight if something isn't worth your money.
Jason
Tell me what you're working on. Projects start at $15K.